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“If you cannot measure it, you cannot improve it”
(Lord Kelvin, British physicist and mathematician, 1824-1907)
The Navarre Tourism Observatory has been created because the Directorate General of Tourism, Trade and Consumer Affairs, and the tourism industry in Navarre needs to be as well informed as can be on everything happening in tourism in Navarre so they can plan, make better decisions and rely on forecasts which are as accurate as possible.
It is a member of the World Tourism Organisation's International Network of Sustainable Tourism Observatories (INSTO), the first Spanish observatory to join.